• العربية
Leading Digital Transformation

Transcend businesses with Technology

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Program Overview

New digital technologies and media, along with changing consumer demand, are changing the dynamics of competition across industries. This program helps you develop strong leadership, rooted in a thorough theoretical foundation. Study and analyze business models, to understand how digital transformation is enabling competition, creating opportunities and threats. The course is intended to allow managers to understand the context and need for digital transformation from a holistic perspective, and to work on the concepts from both a personal and a corporate level. We can lead digital transformation when we understand the importance of changing the corporate culture regarding the customer experience, the operational processes, and the business model. The use of information as a competitive tool has become one of the most dramatic catalysts of change in our days. But achieving competitive advantage is not just about having the technology available, it also takes attitudinal changes, extensive redefinition of roles and functions, training, culture changes, etc. This course tries to develop a culture of attention towards the advantages that dealing with digital information can bring, by looking and discussing real examples and cases across different industries.

KEY BENEFITS

  • Develop a digital strategy that leverages the competitive advantage and preserves it for the future
  • Adapt company’s structures and processes to take advantage of digital opportunities and reduce digital threats
  • Recognize new digital technologies that will impact the business
  • Identify new products and markets that can be accessed through digital technologies
  • Roll out the capability development process to support the digital change in participant’s organization

Core Objective

  • Digital Transformation layers
  • New hyper business models
  • Business intelligence, Artificial intelligence and how do you establish the culture
  • Cyber Security
  • Retunes driven by the implementation of DT, i.e. Efficiency, Quality, financials automation, innovation, customer and market understanding, etc.
  • The roadmap to establish the DT culture

Learning Outcomes 

During the course, you should be able to learn:

  • How to analyze the context of your industry and the strategic value of digital transformation
  • Understand the importance of leadership and how to project such leadership in a digital environment
  • Analyze corporate cultures and isolate the elements that can foster or prevent digital transformation
  • Redesign information flows affecting the customer experience
  • Map operational processes and identify opportunities for digital transformation
  • Understand how digital transformation can enable your company to retain and attract talent
  • Study and analyze business models, understand how digital transformation is enabling competing business models to appear, and isolate opportunities for your company
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Program
Highlights

Leading Digital Transformation will present the importance, components and its strategic impact on the organisation’s culture. The program is driven and focused towards non-IT Executives (i.e. not the technical IT audience) as Digital Transformation is a strategic business decision, culture, and direction that involves all business functions. The faculty of this, first of its kind program in KSA, comes from a strong business background as compared to a technical IT background so that business leaders, in general, understand the business need of working towards the digital transformation of their enterprises.

Who
Should Attend

Chief Information officers, Non-IT business heads and Senior managers who are responsible to develop a strategic, organizational wisdom and innovation-based capabilities to lead digital transformation

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