• العربية

From Idea To Market - New Venture Creation | May 8 - 10

Summary: This three-day program will focus on developing an Entrepreneurial mindset. It will help in understanding skills necessary for success, building the right team, evaluating the viability of the new venture within a current organization or a new organization, as well as creating a business model that is consistent with values while exploring the ethical, social and environmental impacts of building a profitable new venture.

Participant profile: The program is suitable for business-unit leaders, functional heads, managers and future decision makers, who need to develop a broader perspective on company operations, or who will soon become business-unit, divisional, or regional leaders.

Key benefits:

  • Acquire functional knowledge of entrepreneurship when responding to business challenges and opportunities.
  • Assess the difference between ideas and viable business opportunities
  • Demonstrate deep knowledge and understanding of consumers and competitors by developing and implementing marketing strategies and plans
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