• العربية

From Idea to Market

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Program Overview

In this world of downsizing, restructuring and technological change, notions of traditional careers and ways of creating value have all been challenged. Never, it seems, have been more important to identify and create opportunities through idea generation and implementation. Both the individuals and companies are depending more upon innovation and creativity for design and development of products/services and accessing markets to realize success.

‘From Idea to Market’ has been designed to create an ‘Entrepreneurial Mindset’ in professionals of all kinds. The program concentrates on processes and skills for identifying and creating opportunities and systematically assessing the feasibility of these opportunities. In addition, the focus is also on practicing the activities required to bring these opportunities to market in a successful manner. 

Key Learning Outcomes

  • Apply functional knowledge of entrepreneurship when responding to business challenges and opportunities.
  • Assess the difference between ideas and viable business opportunities.
  • Practice Entrepreneurial Thought & Action and demonstrate this knowledge when assessing new business challenges and opportunities.
  • Operationalize analytical tools – both financial and market-based – to assist in an ethical marketing decision making process.
  • Demonstrate deep knowledge and understanding of consumers and competitors by developing and implementing marketing strategies and plans.
The Babson
Advantage

Our Entrepreneurial Leadership Series is designed by leading international faculty, practitioners and serial entrepreneurs. With focus on real-world business through instruction, collaboration and peer interaction.

Who Should
Attend?

The program is ideal for participants who have limited business experience but are interested in starting their own venture or in stimulating a more innovative environment within their current organization through the application of entrepreneurial and marketing best practices

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