• العربية

The New Venture Creation

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Program OVERVIEW

Two world-class social, economic and innovative institutions collaborate to bring you a 2-part program designed to create an “entrepreneurial mindset” in professionals of all kinds. The first week of the program will concentrate on processes for identifying new opportunities while systematically assessing the market feasibility of these opportunities. The second week will focus on taking initially attractive opportunities and outline the activities required to bring them successfully to market.

It is intended that the “Entrepreneurial Journey” program will constitute the first of a series of seminars offered by Babson Global at the College of Business & Entrepreneurship in KAEC. All programs will be driven by Babson’s globally recognized methodology of “Entrepreneurial Thought & Action” that aims to create socially responsible professionals adept at initiating and leading innovation, leveraging technological advancements and becoming globally competitive. Future plans include courses on “Effective Business Communications” and “Accounting for the New Venture”.

Key Learning Outcomes

  • Apply functional knowledge of entrepreneurship when responding to business challenges and opportunities.
  • Assess the difference between ideas and viable business opportunities.
  • Practice Entrepreneurial Thought & Action and demonstrate this knowledge when assessing new business challenges and opportunities.
  • Operationalize analytical tools – both financial and market based – to assist in an ethical marketing decision making process.
  • Demonstrate deep knowledge and understanding of consumers and competitors by developing and implementing marketing strategies and plans.
The Babson
Advantage

Our Entrepreneurial Leadership Series is designed by leading international faculty, practitioners and serial entrepreneurs. With focus on real-world business through instruction, collaboration and peer interaction.

Who Should
Attend?

The program is ideal for participants who have limited business experience but are interested in starting their own venture or in stimulating a more innovative environment within their current organization through the application of entrepreneurial and marketing best practices

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