• العربية

Creating Breakthrough Products & Services

Apply Now

PROGRAM OVERVIEW

The program is about a new approach to market research. It will teach you how to identify customers’ hidden needs to develop breakthrough products and services. Such products help build stronger  relationships with customer and increase the success of your brand. Traditional market research only generates incremental ideas, whereas this program is about identifying the latent needs which customers have not yet realized even themselves. The program is designed to deepen both marketers’ and R&D project leaders’ understanding of the attitudes and behavior of customers. It is relevant for manufacturing as well as service sector organizations, in both B2B and B2C industries.

KEY BENEFITS

  • Enhance your skill and confidence in conducting deep marketing research.
  • Be able to generate deep customer insights to drive segmentation and marketing planning.
  • Collect ideas that can drive business model innovation.
  • Create better customer engagement strategies.
  • Learn leading edge customer insight techniques to identify and satisfy unmet needs.
  • Bolster your organization’s value proposition and enhance brand equity.

Organizational Benefits

  • Design communication around the changing customer’s profiles and paradigm shift in consumer needs.
  • Understand the philosophy behind and techniques to identify ethical issues in data.
  • Develop an innovative market research methodology with tools to capture hidden needs.
Download Brochure 4.05 MB
program
Highlights

The 3-day workshop consists of select education tools & techniques for understanding customers’ needs. The approach is built on real life situations and group exercises to understand exactly how they can be used, and discussions of where to apply them. All the exercises are based on Professor Go n’s extensive experience of real life market research with leading companies. Delegates will also be given key templates to help them apply the tools and techniques to their own markets. Using many case studies, delegates will learn exactly how they can generate deep customer insights that will give them a competitive advantage.

Who Should
Attend?

Marketing Directors, Chief strategy officers, Innovation managers, Directors and Senior managers from all functions, R&D managers and R&D project managers, New product development core team members

EXPLORE MORE