• العربية

Leading Digital Marketing | September 26-27

Summary: With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing professionals to be well-versed in digital marketing & analytics fundamentals. 

This practical course covers several dimensions of modern digital marketing, advertising formats to digital displays and search engine marketing. Topics include how to build a digital marketing strategy and customize it for your audience profile. You will learn how to use digital marketing tools to boost brand popularity, recruit customers and increase revenue.

Participant profile: This is a universal course designed for a wide range of learners. Training is pitched at a level to help you analyze core concepts and execute universal skills. It is suitable for people who have some advertising and business experience, as well as those who are just getting started. It is recommended for all people responsible for making strategic decisions about digital marketing or implementing digital strategies. It is just as relevant to a small business owner as to the CMO of a large corporation.

Key Benefits: After this course, you will be able to:

  • Choose the right digital advertising approach and adding it to your marketing mix
  • Enhance website traffic and measuring the outcomes of a campaign
  • Choose the most important tracking metrics to focus on
  • Develop fast pay per click campaigns
  • Figure out how to make website traffic much more targeted
  • Use mobile marketing to make the best possible use of a massive trend
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