• العربية

Aseel Al Ghamdi Ph.D.

Assistant Professor of Marketing

Profile

Dr. Aseel Al Ghamdi is an assistant professor of marketing and sport marketing and management researcher at Prince Mohammad Bin Salman College of Business and Entrepreneurship – MBSC. He teaches various marketing courses including principles of marketing, brand strategy, international marketing, marketing management and integrated marketing communications for the EMBA and MiM programs as well as Executive Education.

He is also serving as an international research fellow at the International Institute of Sport Business and Leadership – IISBL at the University of Guelph, Canada. He conducts various sport marketing and management research projects for topics such as sport sponsorship, on-field performance, sport marketing revenue generation, sport resources and advantage, sport management and integrated marketing communications. He also served as the editor and program coordinator for the sport management division at the Administrative Sciences Association of Canada (ASAC) Conference between 2013-2015 and presented his research at various global conferences such as Marketing Science and ASAC. Previously he was the Vice Dean of Academic Affairs and the Head of Advertising Management Department at Jeddah College of Advertising – JCA between 2015-2018 at University of Business and Technology - UBT.

Research and Professional Interests

  • Marketing
  • Sport Marketing and Management
  • Sport Sponsorship and Activation
  • Sport Resource Allocation and Prioritization Advantages
  • Strategic Management
  • Strategic Marketing
  • Marketing Communications (Advertising, Sponsorship, Sales Promotion)

 

Engagement

Dr. Al Ghamdi is an invited guest speaker at the Saudi Sport Hub-Saudi Tech Meet Up and serving as a judge for the Pioneer Marketing Award by Saudi Marketing Association. He also served as the editor and program coordinator for the sport management division at the Administrative Sciences Association of Canada (ASAC) Conference between 2013-2015.

 

Research

  • Hasani, T., Al Ghamdi, A., O’Reilly, N., (Working Paper). A Comparative Analysis: The Antecedents to the Adoption of Social Customer Relationship Management (SCRM) Technologies between Start-up Companies in Canada and Saudi Arabia. Entrepreneurship & Regional Development Journal.
  • Al Ghamdi, A., Kanetkar, V., O’Reilly, N., Hasani, T., (Working Paper). The Effect of Managerial Decisions on Sport Resources Over On-Field Performance in European Soccer Clubs. European Sport Management Quarterly.
  • Al Ghamdi, A., O’Reilly, N., (Working Paper). Sponsorship Twist in Sport as the 6th element of Integrated Marketing Communication: A Meta-Analysis. International Journal of Sport Communication
  • Al Ghamdi, A., (In Progress). Sponsorship versus Advertising: Genuine or Persuasion. Journal of Advertising.

 

Conference Research Papers

  • Al Ghamdi, A. (2014). Understanding the Ontology and Epistemology of Sport Sponsorship: Philosophical Interpretation. Administrative Sciences Association of Canada (ASAC) Conference, Muskoka, Canada.
  • Al Ghamdi, A., Chang, C., Hummel, T., D’Alvise, J. (2015). The Role of the Dean in Contributing to Management Education in the Ontario 2000-2010 Context, Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.
  • Al Ghamdi, A. (2015). Workplace Spirituality: One Approach Leading to Motivation and Performance. Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.
  • Al Ghamdi, A., Kanetkar, V. (2013). Testing Resources Allocation and Their Effects on Firms’ Performance: A Resource-Advantage Theory Perspective in Sports, Marketing Science Conference, Istanbul, Turkey.

 

Teaching

  • Principles of marketing
  • Brand strategy
  • International Marketing
  • Marketing Management
  • Integrated Marketing Communications

 

Achievements and Awards

Dr. Aseel Al Ghamdi was nominated for D.F. Forester Medal (Best PhD Thesis) at University of Guelph, Canada in 2016-2017 academic year and achieved a Paper of Merit Award from the Management Education Division at Administrative Sciences Association of Canada (ASAC) Conference in Summer 2015. He was also awarded various excellency awards from the Royal Embassy of Saudi Arabia in Canada between 2008-2016.