• العربية

New Venture Creation: From Idea to Market | Dec 1-3

Summary: 

‘From Idea to Market’ has been designed to create an ‘Entrepreneurial Mindset’ in professionals of all kinds. The program concentrates on processes and skills for identifying and creating opportunities and systematically assessing the feasibility of these opportunities. In addition, the focus is also on practising the activities required to bring these opportunities to market in a successful manner.

Participant Profile: 

For business leaders and managers, entrepreneurs, innovators, scientists, students with validated business ideas who are interested in starting their own venture or executives/managers who want to stimulate a more innovative and entrepreneurial environment within their current organization.

Key Benefits:

  • Applying functional knowledge of entrepreneurship when responding to business challenges and opportunities
  • Asses the difference between ideas and viable business opportunities
  • Practice Entrepreneurial Thought & Action and demonstrate this knowledge when assessing new business challenges and opportunities.
  • Operationalize analytical tools-both financial and market based - to assist in an ethical marketing decision making process

 

Program Dates:
December 1 - 3, 2019

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