Not all entrepreneurial ventures are high-tech. A company developing a new product/service and creating a new market for this product/service is as much an entrepreneurial venture as a high-tech company developing a new gadget or a social media app.
Entrepreneurial ventures vary in the degree of novelty of their business models. Some aim to develop simpler, more effective and less expensive versions of existing products/services. Others aim to design new-to-the world products that previously did not exist in the market. Yet, others aim to develop disruptive business models to displace current industry leaders.
This practical, actionable and succinct “Masterclass” is about building great products/services that create market value and disrupt industries.