MBSC and Lucidya announce strategic partnership to Drive Innovation and Knowledge Exchange

Riyadh, KSA - 15 November, 2023

Prince Mohammed Bin Salman College (MBSC) and Lucidya announce strategic partnership to Drive Innovation and Knowledge Exchange

Prince Mohammed Bin Salman College (MBSC), the Kingdom’s world class business school, and Lucidya, an award winning SaaS company offering Customer Experience Management (CXM) solutions, proudly unveil their strategic partnership at the Misk Global Forum. This collaboration is set to introduce innovation, knowledge exchange, and collaborative research within the business industry.

“At MBSC, we believe in the transformative power of education and collaboration. Our aim is to create leaders who think and act boldly by empowering them with the knowledge and tools to do so,” says Professor Zeger Degraeve, Dean at Prince Mohammed Bin Salman College (MBSC). “We are very excited about this partnership with Lucidya as it will cultivate a dynamic environment for innovation and become a catalyst for transformative impact in the upcoming leaders in the business world..”

“Empowering industries through technology innovation is at the heart of Lucidya’s mission. As a leading SaaS company, we strive to redefine possibilities, providing our clients with the tools to not just adapt, but to excel”. Says Abdullah Asiri, Founder and CEO at Lucidya. “Our commitment is to evolve opportunities, and together with Prince Mohammed bin Salman College (MBSC), we embark on another journey of enabling a game-changing learning experience, paving the way to success for future business leaders.”

This partnership aims to expand a range of initiatives, including:

  • Collaboration on creating a customized learning curriculum in industry related fields, including Marketing Analytics.
  • Address industry challenges and promote industry-relevant research, including joint industry-academia projects, internships, and guest lectures by industry experts.
  • Knowledge sharing and research collaboration through joint publications, and joint research projects or studies.
  • Collaboration on workforce development initiatives, such as training programs, internships, mentoring, and knowledge transfer among the staff and students of both parties.
  • Explore opportunities for commercialization and business development resulting from research outcomes or innovative ideas generated through the collaboration.

This partnership aims to foster collaborative initiatives, spearheaded by leading Saudi institutions and business leaders, with a steadfast commitment to creating an environment where collective exploration, experiential learning, and innovative experimentation pave the path for game-changing development in an ever-evolving business landscape.

About MBSC

Prince Mohammed Bin Salman College (MBSC) of Business & Entrepreneurship is a modern private institution dedicated to higher education for both men and women. Established through an international partnership involving Emaar The Economic City, Babson Global (a subsidiary of Babson College, USA), and Lockheed Martin, it operates under the Economic Offset Program in Saudi Arabia. MBSC is also supported by the Prince Mohammed bin Salman bin Abdulaziz Foundation (MiSK).

About Lucidya

Lucidya is the leading Customer Experience Management (CXM) platform designed for an Arabic audience. With state-of-the-art Artificial Intelligence (AI) and Native Language Understanding (NLU), Lucidya gives brands the power to deliver game-changing customer experiences. Led and co-founded by Abdullah Asiri, the company has established itself as a leading platform dedicated to revolutionizing how businesses understand and engage with their customers. With a mission to elevate CXM standards, Lucidya platform empowers businesses to make informed decisions, enhance customer satisfaction, and drive sustainable growth.

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