To be the preeminent institution of higher learning that will unlock entrepreneurial potential in Saudi Arabia to create the jobs of the future and contribute to Saudi Arabia’s knowledge economy. This is achieved by becoming an elite, internationally accredited institution that redefines education in Saudi Arabia and the region. It will be a living, learning lab that creates and launches the next generation of transformative leaders.
The mission of the College is to educate entrepreneurial leaders who can recognize and shape opportunities. Graduates of the College will be capable of producing economic and social value wherever they work – as employees in large or small businesses; as leaders of government, social, or philanthropic organizations; as founders of new businesses; or as leaders of family-owned and operated enterprises.
