A strategic, dynamic, results-driven executive with over 12 years of success in business and technology roles. Noura supports the development and implementation of the strategic corporate vision by partnering across teams to develop business plans, drive regional market expansion and position teams for greater success.

In addition to steering financial and digital transformation for high profile enterprises, she plays a vital role in leading teams, developing strategies and ensuring organisational effectiveness. She is dedicated to empowering customers and organizations by finding solutions to their challenges using the latest innovative technologies. Passionate on becoming a catalyst for change, and breaking the glass ceiling, Noura leads in modernizing the way her organization connects to customers, and scales digital engagements to deliver a unique customer experience. She is known for critical thinking, authenticity, and agility. An internationally minded leader driven to inspire and develop others, ambitiously entrepreneurial at heart, she is dedicated to making a positive change through her work.

Prior roles include Chief Customer Officer and Head of Strategy, Director of Business Development, Presales Manager for Technology and Presales Innovation Lead. Noura holds a Bachelor of Science in Business Administration from the Olayan School of Business, at the American University of Beirut, an MBA and a Master of Science in Entrepreneurship from the Graziadio School of Business, at Pepperdine University. She has completed numerous executive leadership and management training programs during her career, most recently the MCIT sponsored Saudi Digital Academy, Digital Leadership Program by INSEAD, and the Qiyadat Global Georgetown program.

Noura is an academic at heart who believes in inquiry based learned, and is an International Baccalaureate alumni who brought to light the first IB accredited school, King Abdulaziz Schools, in Madinah, Saudi Arabia and currently sits as one of its board members.