Assistant Professor of Marketing
Dr. Aseel Al Ghamdi is an assistant professor of marketing and sport marketing and management researcher at Prince Mohammad Bin Salman College of Business and Entrepreneurship – MBSC. He teaches various marketing courses including principles of marketing, brand strategy, international marketing, marketing management and integrated marketing communications for the EMBA and MiM programs as well as Executive Education.
He is also serving as an international research fellow at the International Institute of Sport Business and Leadership – IISBL at the University of Guelph, Canada. He conducts various sport marketing and management research projects for topics such as sport sponsorship, on-field performance, sport marketing revenue generation, sport resources and advantage, sport management and integrated marketing communications. He also served as the editor and program coordinator for the sport management division at the Administrative Sciences Association of Canada (ASAC) Conference between 2013-2015 and presented his research at various global conferences such as Marketing Science and ASAC. Previously he was the Vice Dean of Academic Affairs and the Head of Advertising Management Department at Jeddah College of Advertising – JCA between 2015-2018 at University of Business and Technology – UBT.
Research and Professional Interests
Dr. Al Ghamdi is an invited guest speaker at the Saudi Sport Hub-Saudi Tech Meet Up and serving as a judge for the Pioneer Marketing Award by Saudi Marketing Association. He also served as the editor and program coordinator for the sport management division at the Administrative Sciences Association of Canada (ASAC) Conference between 2013-2015.
Dr. Aseel Al Ghamdi was nominated for D.F. Forester Medal (Best PhD Thesis) at University of Guelph, Canada in 2016-2017 academic year and achieved a Paper of Merit Award from the Management Education Division at Administrative Sciences Association of Canada (ASAC) Conference in Summer 2015. He was also awarded various excellency awards from the Royal Embassy of Saudi Arabia in Canada between 2008-2016.